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E-commerce news
News, marketing trends, operations notes and practical analysis for online shops.
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Recent e-commerce news
E-commerce email deliverability: do not scale newsletters before Gmail trusts you
Email revenue does not scale if Gmail, Yahoo and customers see weak authentication, confusing consent, high complaints or lists that no longer react.
Worten switches off its mainland Spain e-commerce: the warning for sellers and customers
Worten's mainland Spain online closure shows that an e-commerce channel can disappear, and sellers need data, stock, support and customer plans before that happens.
Click and collect for e-commerce: promise pickup only when stock can support it
Click and collect can improve conversion, but only when inventory, reservations, pickup windows, staff workflows and customer communication are reliable.
Shopify post-purchase upsell: sell the add-on without breaking trust
The best post-purchase upsell feels like a helpful add-on, not a second checkout trap that makes the customer doubt the original order.
E-commerce pre-orders: sell without stock only when date and margin are real
Pre-orders can protect demand, but vague delivery dates, weak stock logic and unclear cancellation rules quickly become customer service problems.
Bizum Pay reaches the POS: Spain's online payment habit enters physical retail
A familiar online payment habit in Spain moving into physical stores can change checkout expectations, but only if refunds, reconciliation and support stay clear.
WhatsApp for e-commerce: measure permission and cost before recovering carts
WhatsApp can recover sales, but it can also feel invasive when permission, message value, frequency and cost per recovered order are not controlled.
E-commerce popups: capture email without blocking purchase or giving away margin
A popup should earn the email with relevance, timing and a clear value exchange, not simply interrupt the buyer before they can purchase.
Amazon Spain passes EUR 9 billion: what changes for sellers and owned stores
Amazon's scale in Spain can bring demand, but sellers still need contribution margin, fulfillment discipline and an owned-channel plan outside the marketplace.