{
  "title": "El ecommerce espanol bate records, pero su experiencia de compra se queda atras",
  "observationYear": 2025,
  "retrievedAt": "2026-07-17",
  "spain": {
    "geo": "ES",
    "country": "Espana",
    "total": 70.77,
    "age_25_34": 88.32,
    "age_65_74": 36.12,
    "education_low": 46.99,
    "education_high": 85.19,
    "city": 72.38,
    "rural": 68.26,
    "no_problem": 49.32,
    "slow_delivery": 30.21,
    "difficult_website": 19.19,
    "wrong_or_damaged": 17.25,
    "guarantee_information": 16.1,
    "complaint_or_redress": 10.21,
    "higher_final_cost": 8.16,
    "fraud": 6.99,
    "age_gap": 52.2,
    "education_gap": 38.2,
    "city_rural_gap": 4.12
  },
  "eu": {
    "geo": "EU27_2020",
    "country": "UE-27",
    "total": 73.56,
    "age_25_34": 88.51,
    "age_65_74": 44.38,
    "education_low": 51.02,
    "education_high": 88.86,
    "city": 76.38,
    "rural": 70.04,
    "no_problem": 63.26,
    "slow_delivery": 19.92,
    "difficult_website": 11.49,
    "wrong_or_damaged": 10.36,
    "guarantee_information": 8.19,
    "complaint_or_redress": 6.33,
    "higher_final_cost": 4.5,
    "fraud": 3.85,
    "age_gap": 44.13,
    "education_gap": 37.84,
    "city_rural_gap": 6.34
  },
  "differencesSpainVsEu": {
    "total": -2.79,
    "no_problem": -13.94,
    "slow_delivery": 10.29,
    "difficult_website": 7.7,
    "wrong_or_damaged": 6.89,
    "guarantee_information": 7.91,
    "complaint_or_redress": 3.88,
    "higher_final_cost": 3.66,
    "fraud": 3.14
  },
  "rankings": {
    "no_problem": {
      "rank": 5,
      "total": 27
    },
    "slow_delivery": {
      "rank": 3,
      "total": 27
    },
    "difficult_website": {
      "rank": 4,
      "total": 27
    },
    "wrong_or_damaged": {
      "rank": 2,
      "total": 27
    },
    "guarantee_information": {
      "rank": 4,
      "total": 27
    },
    "complaint_or_redress": {
      "rank": 4,
      "total": 27
    },
    "higher_final_cost": {
      "rank": 4,
      "total": 27
    },
    "fraud": {
      "rank": 2,
      "total": 27
    }
  },
  "cnmcContext": {
    "ecommerceTurnover2025MillionEur": 114800,
    "yearOverYearGrowthPct": 20.6,
    "q4TurnoverMillionEur": 31418,
    "q4ForeignDestinationSharePct": 57.8,
    "q4DomesticDestinationSharePct": 42.2,
    "q4OutboundToEuSharePct": 94.6,
    "q4NetExternalDeficitMillionEur": 14742,
    "source": "https://www.cnmc.es/prensa/comercio-electronico-20260703"
  },
  "methodology": {
    "adoption": "Percentage of all individuals aged 16-74 who bought online in the previous 12 months.",
    "problems": "Percentage of individuals who bought online in the previous 3 months. Multiple answers are possible.",
    "eurostatHouseholdsApprox": 172000,
    "eurostatIndividualsApprox": 330000,
    "notes": [
      "Eurostat data were mostly collected in the second quarter of 2025.",
      "Fraud is a self-reported problem, not a judicial finding.",
      "CNMC and Eurostat have different scopes and are not combined into one rate."
    ]
  },
  "sourceUrls": {
    "eurostatProfiles": {
      "total": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BLT12&unit=PC_IND",
      "age_25_34": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=Y25_34&indic_is=I_BLT12&unit=PC_IND",
      "age_65_74": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=Y65_74&indic_is=I_BLT12&unit=PC_IND",
      "education_low": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=I0_2&indic_is=I_BLT12&unit=PC_IND",
      "education_high": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=I5_8&indic_is=I_BLT12&unit=PC_IND",
      "city": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=IND_DEG1&indic_is=I_BLT12&unit=PC_IND",
      "rural": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?lang=en&time=2025&ind_type=IND_DEG3&indic_is=I_BLT12&unit=PC_IND"
    },
    "eurostatProblems": {
      "no_problem": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BARR2X&unit=PC_IND_BUY3",
      "slow_delivery": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BSPD1&unit=PC_IND_BUY3",
      "difficult_website": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BTFW1&unit=PC_IND_BUY3",
      "wrong_or_damaged": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BWDN1&unit=PC_IND_BUY3",
      "guarantee_information": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BDGL1&unit=PC_IND_BUY3",
      "complaint_or_redress": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BCR1&unit=PC_IND_BUY3",
      "higher_final_cost": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BCPR1&unit=PC_IND_BUY3",
      "fraud": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_iprb21?lang=en&time=2025&ind_type=IND_TOTAL&indic_is=I_BFRA1&unit=PC_IND_BUY3"
    },
    "eurostatMethodology": "https://ec.europa.eu/eurostat/statistics-explained/SEPDF/cache/46776.pdf",
    "cnmc": "https://www.cnmc.es/prensa/comercio-electronico-20260703",
    "cnmcDataset": "https://data.cnmc.es/comercio-electronico/conjuntos-de-datos/conjuntos-de-datos",
    "ontsi": "https://www.ontsi.es/es/publicaciones/compras-online-en-espana-2025"
  }
}